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One of the biggest developments in web design and search engine optimization (apart from those naughty Hummingbirds and Penguins) has been the growth of mobile technology. Everyone who works with technology every day knows that mobile devices are booming. When the iPhone first arrived, it was a novelty piece of equipment that doubled as a phone.

In a short space of time, smartphones have become huge. Instead of being purely a novelty piece of technology, they’ve now become the norm. After the smarthphone came the influx of the tablet computer. Apple brought out the iPad and Samsung brought out their Galaxy tablet. As soon as there were multiple mobile devices, web design got even more interesting.

The change in consumer viewing and surfing patterns made web designers alter the way in which they developed and managed websites. There were originally two schools of thought. One practice that designers employed to ensure the best possible experience for mobile users was to create a separate mobile website. Whenever a user would access the site from a mobile device, they would automatically be redirected to the mobile version. These sites are generally simple, dumbed down versions of the original page.

The other way of enhancing a mobile users experience is to create a mobile responsive website. Whilst this is usually more work for developers and web designers, the benefits are huge. Having a mobile responsive website ensures all users are still enjoying the maximum from their visit. A responsive design sees elements of the website collapse onto each other to perfectly fit the screen no matter what size it is. With this movement and adjustment, none of the relevant information on the page is lost.

With columns, text boxes, images and different fields all falling perfectly into place to fit the size of the screen, the users experience on your website is vastly enhanced. Instead of having a diluted, simple mobile website, they are still able to enjoy the full experience and all of the content.

WordPress is the most popular platform for creating mobile responsive websites. By picking a theme that is already mobile responsive, a lot of the legwork has already been done for you. Mobile responsive themes will ensure the maximum viewing experience for the user on any device as well as any web browser.

Google has also come to the party. Websites that aren’t mobile responsive are finding themselves falling down the rankings. Especially on the mobile version of the Google search engine, for a site to feature strongly in the rankings it must be easily accessed via mobile technology. The best way to ensure Google is aware of your site is optimized for mobile viewing is with a professional SEO agency.

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About The Author
Brett Hardiman is MD at SEO Melbourne Experts and a Search Engine Optimisation expert with over 15 years experience working with and advising businesses of all sizes on their internet marketing strategy.

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