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content1“Content marketing” has become a bit of a buzzword in the digital marketing space. With the growth and expansion of social media platforms, having engaging, high quality, relevant content is more important than ever. By engaging your target audience with content marketing through social channels, you are creating interest in your brand as well as staying progressive and thought evoking.

Connecting with your target audience is critical when growing your brand online. Whilst may search engine optimization strategies are executed behind the scenes, there’s no substitute for directly engaging with your followers or audience.

Any quality SEO agency will have been using content marketing as a strategy for some time. Whilst many traditional marketing “experts” are now raving about the benefits of content marketing, search strategists don’t understand what all the fuss is about. Having extensive, high quality content has been a non-negotiable for years in the search space.

Once you’ve identified your target audience, it’s easy to begin content marketing. When you who you’re aiming for, you can tailor an appropriate campaign that best fits the profile of the group. Content marketing is easy and can be done by almost anyone. SEO specialists use content marketing to build their authenticity and authority online. By generating high quality content, you are showing Google that you are in fact committed to adding valuable information to the web.

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About The Author
Brett Hardiman is MD at SEO Melbourne Experts and a Search Engine Optimisation expert with over 15 years experience working with and advising businesses of all sizes on their internet marketing strategy.

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