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04 Sep 2013

The Importance Of Page 1

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How important is it really to be on the first page of Google? You may think that being on the second page isn’t too bad, as it’s awfully close to the top 10. This isn’t the case though. Even though you may take the time to scroll through multiple pages of results, 90% of Google’s traffic sticks purely from page 1.

With such a high percentage of users sticking to just the first results page, it’s imperative that your website is there. For competitive keywords, where there are big companies with great websites, having your website on page 2 or 3 will deem it ineffective. To get the maximum out of your site, you need it to be high on the ranking list to ensure it receives the desired amount of web traffic. SEO Melbourne Experts can make this happen.

Sites that are high on Google’s rankings are guaranteed to see increased traffic. Once this traffic has been driven to your site, the importance then shifts to having a responsive website that will convert the traffic into actions. Poorly designed websites will have a high “bounce rate”, with users who do click-through leaving the site quickly.

Covering all bases for your website is critical to ensuring you are making significant returns. By ensuring that your website is ranked well, and is converting traffic into enquiries and sales, you are giving your business or product the best possible chance of succeeding.

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About The Author
Brett Hardiman is MD at SEO Melbourne Experts and a Search Engine Optimisation expert with over 15 years experience working with and advising businesses of all sizes on their internet marketing strategy.

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