25 Sep 2014
The Secret to Making Social Media Work for You
Social media is booming. Facebook especially. Many businesses seem to think it’s a great idea to hop online. But it’s not always as easy as creating a page and posting whatever you feel like. The content posted needs to be well targeted, relevant, and engaging. Social media is a great platform for reaching potential customers and spreading word of mouth. Whether or not these activities actually lead to conversions is a whole other question.
Crucial for Engaging with Younger Audiences
Social media marketing is great for younger audiences. This involves gaining attention or increasing traffic to your website through the use of social media sites. Most young people are always online, checking their phones, or interacting with their iPads and apps (more so than interacting with each other even). Reaching them online becomes easier than through most other means. Studies have suggested that people’s reactions to content and their triggers for sharing it are emotional, practical and social.
The Appeal of Social Media
Emotional appeals work by tugging at the audience’s heart strings. This inspires them to share the content which has moved them in some way. On the other hand, functional content, such as descriptions can be shared around by those who want to be recognised by their friends as experts. They may want to make themselves seem like a good source of information. They can do this by sharing explanations of how to fix, build, cook, or create something.
How Social Media Improves SEO
Social media marketing is great for SEO. It helps create social signals to the company website. This makes it seem more credible! This method, combined with link building and onsite content creation is the best way of driving traffic to your website. Increasing user engagement as well as awareness of your brand. After all, if no one knows who you are, how can they ever make a purchase from you?
Of course, not all companies necessarily need to use social media to create sales. Companies with older target audiences who generally don’t use Facebook, Twitter and other similar mediums may find no use in promoting their products or services via social networks. They may prefer to use traditional methods of advertisement. However, this doesn’t mean that you can’t still use social media to create signals to your website, as these are always valuable in Google’s eyes.
Building an SEO campaign may be tough, so if you are unsure how to go about it, speak to an SEO company today about what they can do for you!