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SEO Trends in 2014 – Moving On

2013 was all about the rise of search and digital marketing. Google’s crazy updates (Penguin and Hummingbird), Gangnam Style, and of course Miley Cyrus’ twerking abilities. But alas, just as quickly as it came, it was over. As the years go on, marketing and SEO trends and techniques change. based on the different developments within the industry. Sticking to the one strategy may seem like the easiest option. Howeber, it is most likely to fail. The rise of technology and the ever-changing trends of the Internet constantly impact. Google’s constant updates to its algorithms mean it is not possible to stay still. Embracing change is the best way to adapt while appealing to users.

The emergence and continued popularity of social media platforms and SEO trends in 2014 is likely. Social integration is not just an SEO trend. It has become crucial for keeping your business alive. Creating interactions with users through a variety of different platforms and engaging more and more potential customers in your business venture.

Social Media

The beauty of social media is that it lets you talk to your customers rather than at them. This forms a two-way stream of communication. It gives users the chance to have their opinions heard. Of course, this could backfire if opinions are not positive. However, you can’t please everyone. Dealing with negative feedback in a mature and respectful can help improve the image of your company.

Reponsive Web Design

Responsive website design is another big SEO trend for 2014. Many users online are finding it easier and more convenient to access the Internet via their phone, on the go. This ease ensures that you reach an optimal amount of potential clients. They can actually see and understand your site. This is without having to zoom in and out and scroll because of lack of optimisation.

Content Marketing

Content marketing is vital to a successful SEO strategy. This seems to be one of the longest running trends. Promoting unique and engaging content is important. There’s really no explanation needed here. If your content is interesting, it’s viewed positively by Google. If it’s boring and irrelevant, it’s not. Combining this unique content with quality link building from relevant and highly ranked websites is the perfect way to get your SEO strategy on the right track. This increases traffic to your website and creates genuine interest in your business.

Keeping an eye on the various SEO trends as they emerge is important for the success of your company.

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SEO Trends for 2014 - A Guide to the Future
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Take a look at the emerging trends for SEO in 2014 and the impact they may have on the rankings businesses achieve.
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About The Author
Brett Hardiman is MD at SEO Melbourne Experts and a Search Engine Optimisation expert with over 15 years experience working with and advising businesses of all sizes on their internet marketing strategy.

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