23 Sep 2013
Search engine optimisation (SEO) is a method of influencing the visibility of a website in the organic results of a search engine. It is quickly evolving into an important issue for businesses all over the world. A number of trends are influencing SEO at the moment, which need to be considered.
Firstly, the quality of a website’s content is crucial to the success of your SEO campaign. Pages with the highest quality content will show up first and foremost in Google’s search results, highlighting the most unique and rich information. Additionally, author rank and authorship will play a large part in determining a website’s credibility and value, whilst reducing duplicate data and spam.
With mobile Internet use skyrocketing (almost 40% of people accessing the Internet via this medium and 16% of web searches starting from mobile devices), it has never been more important to ensure your website content is mobile-friendly. Guaranteeing this, for example, through the creation of a mobile responsive website, becomes a step towards increasing website traffic, conversions and sales.
In addition to high levels of Internet access via mobile devices, it seems that social media access using mobile phones has rapidly increased to a huge 55%, meaning that it might just be time to jump on the social media bandwagon boost social signals and send qualified traffic to your website. Social signals have started to play a role in Google’s ranking system, with shares, re-tweets, and mentions all factoring in. The best way to manage your social media marketing campaign is with a SEO company.
In regards to social popularisation, one way of boosting shares and social media acceptance is by integrating multimedia use to vamp up a traditionally text-based website. Recent studies reveal that both photos and videos can help increase post interaction, improving user’s experiences by building emotional bonds between them and the content. In order to utilise and integrate multimedia effectively, it is crucial to ensure that relevant tags and descriptions are provided, in order to raise accessibility.
Location seems to be on everyone’s minds when in search of a product, service, or just advice on something that’s caught their eye. Around 40% of Internet searches include local modifiers, suggesting that adding location data, maps and reviews may be a smart move if you are looking at gaining a higher Google ranking for location and user review searches, which are becoming increasingly popular.
Overall, the main trends affecting SEO today include quality content, mobile accessibility, social media interactions, increasing multimedia use and location. Adhering to these trends and regularly checking for any new or upcoming changes will help to ensure, and increase the likelihood of, a successful SEO strategy.