15 Oct 2013
SEO can be a risky endeavour if neither you nor the company working for you have had very much experience. However, there are a number of ways to ensure top quality content is created for your website, increasing the chances of SEO success and a high ROI. Once this is achieved, it is important to realise that, in order to keep the success going, the content used needs to be consistently updated in order to remain fresh.
Fresh content can be described as something that is dynamic, new, and up-to-date with the latest trends. It is vital to have such content on your website in order to attract attention to it, and to maintain a successful SEO strategy. This means that relying on the person who initially created your company website to have taken care of SEO for the long-term is not realistic. Maintaining a high position in Google’s search engine rankings and receiving consistent results from SEO means consistent content updates and creation.
Another important element of SEO is backlinks. Once valuable content has been created and is ready to be recognised, backlinks can be used to direct users to this content from other, relevant websites. The advantage of this is that direct traffic can be brought to your site, whilst your position in search engine rankings is improved, due to Google recognising that a number of sites find your content of value, and are thus linking back to it.
However, even if there are not as many pages linking back to your website as you would like, having fresh content can still help to ensure the success of your SEO strategy, as quality content alone still ranks very well. Assuming the content is published on a continuous basis and is of a consistently high standard, Google will recognise this and you will be rewarded accordingly.
Lastly, it is important to be weary of low quality SEO services and companies offering to give grand results at miniscule prices. Such services will most likely involve the creation of websites which are of low quality and filled with spammy-type links and comments. The most value such services can offer are a few short-term results, which will soon wear off.
Overall, SEO can be very worthwhile for small businesses, assuming it is done in a consistent manner, utilising an experienced SEO company, fresh and unique content, backlinks, and quality ideas.