01 Oct 2014
Google’s favourite activity in the world seems to be changing its algorithms. From Panda to Penguin, Hummingbird to Pigeon, Google just can’t seem to keep still. By constantly changing and evolving, Google shows just why they are the number one search engine, ensuring that the results you find are always precise and relevant to your query.
The main benefit Google is seeking is to provide you with is value. Value for your questions, time, and for using Google to search. By creating the latest update, Panda 4.1, Google has aimed to increase traffic to websites of small and medium sized businesses that have high quality and relevant content, which is genuinely useful. It has been said that making a sale creates a customer today, while helping someone out creates a customer for life. By helping you find exactly what you want, Google builds its brand loyalty, and in order to do this it needs to provide quality results non-stop.
Small and medium sized businesses have been seeing a large increase in traffic to their websites, assuming they have been posting useful, relevant and unique content. In addition to this, it seems that those organisations operating in the news, content and download sectors have experienced big gains, whilst those focussing more on games, lyrics and a few medical content sites have taken a hit. Why is this? Because games and lyrics sites usually have thin content. ‘Thin’ content refers to content that is not unique or relevant, but is rather poor or spammy.
Sites with thin content generally see web traffic due to their inherent popularity or brand awareness, however Panda 4.1 is giving the little guys a chance to stand out from the crowd and be found due to their genuinely high quality content. It has also given a chance to those sites that were previously hit by the Panda 4.0 update to redeem themselves and gain back their rankings in order to increase website traffic and ultimately reach their business goals.
Major benefiters from the Panda 4.1 update include Savings.com and HotelGuides.com, while Hallmark.com and even Microsoft’s own Office365.com software site lose out in the situation. Google’s Pierre Far has commented on the matter, stating that the smaller sites are now being given more attention, allowing Google to diversify its content to include more high quality small and medium sized sites. The reason the update was announced was because it was not a simple refresh like the previous changes.
As confusing as SEO updates may be, once you wrap your head around them you can utilise them to your advantage, making sure your site is ranking and receiving the traffic it truly deserves to get those all important conversions happening! Panda 4.1 offers a lot of opportunities to businesses. For more info or to create a strategy that adheres to Google’s algorithm updates and works for your business, speak to a professional SEO company today!