Onsite optimization remains one of the key components of any SEO campaign. No matter what industry you’re in, what keywords you are targeting or how competitive the space is, onsite optimization is always a key factor to your campaigns success. Without proper onsite optimization, Google’s crawling bots will be unable to properly determine the topic of your website and how the content links to other pages. If search engines can’t properly navigate your URL structure and gain a quick and easy understanding of what your website is about, it will reflect with low search rankings.
One of the main facets of onsite optimization is Meta Title. The title tag that you have allocated to the page should be short but informative enough for your company to be recognized by searchers. This small title is the first piece of written content that will be seen so it has to be appealing enough to draw them in. By featuring keywords in your title as well as your business or site name, you are encouraging Google to learn about your site even before they crawl it. Your title tag should be no longer than 70 characters.
The Meta description is another critically important piece of content for your SEO campaign. This is the small section of content that sits below your title tag in search engines and is a great tool to help drive web traffic to your site. If a searcher finds this description immediately appealing, they will be more inclined to click through to your main site. Meta descriptions should include your selling point, keywords and contact information and should never exceed 160 characters.
HTML tags are also an important part of your onsite optimization. Using header tags such as [H1], [H2] and [H3] ensures that search engines properly understand your page and the main ideas that it is covering. The Header 1 [H1] is used to define the most important part of the page and is usually reserved for the title or header text of the page. The [H1] and [H2] tags are incredibly important as they are given the second priority after your Meta title tag.
Content optimization is another important factor of your onsite optimization strategy. By using the right density of relevant keywords in your content, you are encouraging the Google crawlers to rank your website for these terms and not other related phrases. With the correct amount of keywords mentioned in your text, the search engines will instantly understand what the content is about and combined with the right Title Tags and Descriptions, the whole page will be going in one fluent direction.
One of the most common issues with SEO campaigns not run by industry professionals is over-optimization. Over optimization techniques include keyword stuffing, too many redirects and non-diverse anchor text phrases. These can all be issues when trying to optimise your website for search engines. One of the oldest and most common issues is keyword stuffing. This is often present in the Title tag, Description and throughout the content. These techniques are easily recognized and treated, but can cause your website to be penalised if they are not fixed.
Next Step, Social Media