Marketing with AdWords or Organic SEO
Considering whether to undertake some SEO activities or to go with Google AdWords? There are a number of questions to consider. Which will gain you more website traffic? Which will create more conversions? Which will be more profitable? Both strategies have been used by business owners and website builders alike. Sometimes the better option is clear.
The Benefits of Google AdWords
Google AdWords does attract the attention of many Google users and searchers. However, it does have a slight lack of credibility attached to it. People know that the results are there because they have been paid for. They are not there because they are the best results. This adds a certain sense of questionability. Many searchers simply ignore these results for that very reason, choosing to focus on the top organic results instead.
The Benfits of Organic SEO
Because of this, it seems that a good SEO strategy is more effective than using AdWords. SEO helps your website list at the top of the organic results. These are seen as more trustworthy and credible. These first page organic results are the ones that most users click on, as 75% of users never even scroll past the first page of the Google results.
A Decrease in Attention to AdWords
Google’s new desktop layout also sees AdWords being less distinct from the rest of the results. A little yellow box beneath each of them says “ad,” as opposed to the full page light pink highlighting that used to be present before. It is likely that this has been done to make the results seem cleaner and more simple. At the same time it creates less of a difference between the organic and paid results. This entices people to click on them regardless of the knowledge that they were paid to be there.
Other layout changes show that all results, both paid and organic, do not have an underline anymore, and the font is much larger. The new, enlarged font stands out from the page greatly, allowing searchers to quickly and easily browse through their results and determine which one best suits their query. Ads are also still placed on the side of the page as per usual, however are still usually less likely to receive clicks than the organic results listed on page 1.