Devising your very own SEO strategy can be extremely daunting. With so many online sources providing you with hundreds of different ideas and solutions, know exactly what is required is difficult to locate. The changing nature of SEO ensures that your strategy needs to be future-proof. Google will continue to change their algorithm to target low quality and spammy content, so it’s important to develop and grow a sustainable SEO plan.
The first step in any SEO plan is effective keyword research. This is the most critical step in any SEO campaign, and if not executed properly, will see complete ineffectiveness in the SEO strategy. Understanding just what kind of keywords will be effective in engaging your target audience is the first step to growing your web traffic. Making the distinction between buyer intent keywords and research intent keywords will see your campaign fly or flounder.
Completing comprehensive competitor analysis plays a large part in the keyword research and implementation stages. Seeing what your toughest competitor is ranking for will give you a fair indication about what kind of keywords you should be going after. By looking at their websites and using SEM Rush and Google, you can get a complete understanding of their campaigns and how you can take them on.
Content marketing is one of the boom words in the SEO industry. With Google constantly making updates to their ranking algorithm, the need for high quality content is more crucial than ever. Content marketing is what forms the basis of your SEO strategy. Without high quality content, search engines will never rank your site as highly as you’d like.
Link building is an evolving SEO strategy that still has its place in your campaign. Whilst the old style link building techniques are now detrimental to your overall strategy, a properly implemented and executed link building campaign is a great way to build your websites authority without creating spammy content.
The onsite optimization of your website is critical for allowing Google’s Bots to read and navigate your website. Without the proper optimization, the search engines can’t effectively learn what your website is about, and has to then scan the information for clues. A tightly optimized website is a step in the right direction to gaining high search engine rankings.
Social media and social signals are fast becoming a key component of any digital strategy and SEO campaign. Google Plus is here to stay, and the search engine is putting increased emphasis on their own network. Facbeook, Twitter and LinkedIn are great ways of gaining links, increasing your brands exposure and raining public awareness about your service or product.
Google is placing less emphasis on Page Rank and is focusing heavily on Authority. You websites Page Authority and Domain Authority are important metrics in how the site will rank for targeted keywords. Growing your online authority will see your search rankings significantly rise and ensure that you are an authoritative author.
Reporting tools are one of the staples in any SEO campaign. Google Analytics can provide you with amazing insights into how many users are viewing your page each day, where they are in the world, their viewing patterns and thousands more. By properly understanding how users are engaging with your website once they have arrived allows you to make it more friendly in the future.
2014 will be another year of evolution for the SEO industry. By understanding the direction that the search industry is taking and adjusting your strategies accordingly, you are able to continually run an effective campaign. Key 2014 trends dictate higher and higher demands for user engagement and high quality content.