30 Oct 2013
Small businesses often find it hard to find budget for their digital marketing and search engine optimization campaigns. Fair enough too. Running a small business can be extremely hard and stressful work. Your profit margins may be quite low and you probably require a constant stream of work to ensure you stay afloat.
Having “up days” and “down days” are all part and parcel of being a small business owner. Whilst some days will be hectic, with the phone ringing off the hook and not enough workers to complete the job, there will also be days where you are actually losing money.
These are the highs and lows of being a small business owner, but why should you be forced endure such lows? Just because you are a small business, running a smaller operation, doesn’t mean that you should have to put up with quiet days of losing money. Even if you have a small budget, search engine optimization could be the key for you.
The days of people looking in the phone book for goods and services are owner. Publications like the Yellow Pages have almost become defunct. The general consumer is nowadays just using Google to find exactly what they are looking for. By using a search engine, searchers have a wealth of information at their fingertips. This information is easily accessed through multiple devices and can quickly solve a problem.
Being a small business owner, it’s imperative that you get a piece of this search engine pie. By using search engine optimization strategies, you can propel your website into the top 6 results on Google and receive a significant amount of this searching traffic.
Making the leap of faith into an SEO campaign can be a tough decision for small business owners. You need the right SEO. Running on low profit margins, that initial payment to get your campaign kick-started can be a daunting proposition. But you need to do it. Growing your business online is the perfect tactic to increase your enquiries, sales and overall profits. It may seem like an expensive proposition to start off with, but it’s the leap of faith you have to make!