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Selecting the right keywords for your search engine optimization campaign can be the making or breaking point straight away. Even before your campaign is in full swing it could be falling flat on its face. Many SEO “specialists” won’t even give you the change to select your own keywords. Instead of even giving you a shortlist of possible targets, they will just pick them for you, ensure you sign on the dotted line and then sit back and watch the selected keywords soar to page one. Well that’s all good, right? That’s what they promised, yeah? This is the problem with the current SEO industry.

Most SEO companies will launch the selected keywords high onto the rankings, but is it really worth the money your paying? These low standard, illegitimate agencies will select keywords that have such a low search volume, they may as well not even exist. They will give you 10 keywords for $400 a month. Sounds like an absolute bargain when a different agency is offering five keywords for $1200 a month. There is a serious gulf between these two equations. Human nature always tells you to take the offer that is cheaper and offers more. This is when you need to delve a little bit deeper.

How can one agency offer so much for so little, compared to the other? Unfortunately, you can’t trust everyone these days. Out of the 10 keywords that the illegitimate agency will offer you, nine of them will have less than 20 searches per month. The other one might have around 40 searches a month. That is around 200 total searches for your keywords per month, for $400. Whilst it isn’t a huge amount of money per month for a big business, it’s still $4,800 per year that you won’t see any returns on.

A reputable SEO agency will only offer you five keywords for three times the price, but when you peel back the layers, you’ll understand the higher price tag. Of the five keywords, two of them will have 500 searches per month and the other three will have 250 each per month. This is a total of 1750 searches per month that you will rank for, 14 times more than the illegitimate company. This huge search volume will see your investment be easily returned with every investment and huge profits from the increased traffic, enquiries and conversions.

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About The Author
Brett Hardiman is MD at SEO Melbourne Experts and a Search Engine Optimisation expert with over 15 years experience working with and advising businesses of all sizes on their internet marketing strategy.

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