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Growing your business online has become a necessity in the past few years. Since the introduction of mobile devices (particularly the Apple iPhone), the ways in which consumers are discovering things has changed considerably. For small businesses who are offering goods and services, being findable is a non-negotiable.

Small business owners always endure tough times at some stage. Whether it’s as the business is starting out or a fork in the road, years into your venture, it is common for a small business to struggle intermittently.  In competitive markets, where there are hundreds of companies that are offering pretty much the same services, the need to be one of the first options that consumers consider is high. With smartphones giving searches the opportunity to search for a service anywhere, anytime, there are constantly new chances to gain more business.

The Internet has transformed the patterns of consumers. In the past, directories like the Yellow and White pages have dominated this landscape. Whenever a service was needed, people would just bring out the phonebook and find an appropriate company. Nowadays, with people just typing the required service into Google on their phone, tablet or laptop, a different type of discoverability is required.

Getting to the top of the search rankings for selected keywords won’t just happen on its own. An effective search engine optimization campaign is what you need. By employing a proper SEO agency to take control of your digital profile, you are ensuring the security of your business. With websites that were barely generating any leads or enquiries, the immediate growth of the company on the back of an SEO campaign will be swift.

Small businesses are the ones who benefit from effective SEO strategies the most. With the rise in enquiries following the development of your campaign, the sky is the limit. Especially if your closest competitors are running a campaign of their own, you need to get some of that traffic. If you are only receiving 1% of the pie, then you are only hitting 1% of your potential. Growing online is important not just for the production of the company, but also for its sustainability in the future.

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About The Author
Brett Hardiman is MD at SEO Melbourne Experts and a Search Engine Optimisation expert with over 15 years experience working with and advising businesses of all sizes on their internet marketing strategy.

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