With the rise of digital media, traditional marketing techniques have become less prominent, giving way to online and content marketing.
Content marketing is like that weird kid in class who everyone stares at. It’s unique, it’s individual, and it begs for your attention without even trying. It can teach you about a lot of things you otherwise would not have known, and is consistently extraordinary.
The great thing about content marketing is that it is not targeted at selling. Rather, it is created with the intent of providing valuable and worthwhile information to those who have a vested interested in the subject matter; and if they don’t, they soon will.
Illustrious content is hard to ignore, and is a great way of building a positive image for your company, ensuring it becomes a credible source that is high in value.
By not simply pushing products onto consumers and creating high quality content at a consistent rate, you have the power to build strong, positive relationships, as well as brand loyalty. Loyalty can lead to a variety of profitable outcomes, ensuring that you are always at the top of your game. Of course, the content that is created not only sustains these relationships, but further enhances and drives inbound traffic to your website, whilst providing you with leads that have the potential to be converted into paying customers.
Search engines such as Google think highly of businesses that are publishing quality content, and are thus more likely to place them high up in their results. This creates a winning formula. Unique content that is right at your fingertips is hard to resist, and posting it online means that users can read it in their own time, unlike TV or radio ads which are over in the space of a few seconds. Exceptional content can be saved and referred to later, as well as easily accessed by anyone at any time.
Content that is interesting or relevant can be shared via social media networks, blogs, websites and other forms of digital media. Sharing is like free advertising for your business, as your name is attached to all the content that is being distributed, and creates a great way of raising brand awareness. It’s also helpful to increase the credibility of your posts, as sharing between friends is much more likely to gauge positive reactions and generate interest than spitting out material directly from your company to the target audience, and boasting about how great it is.
Content marketing is all about producing valuable, unique, and useful information in the form of videos, images, articles, case studies, e-books, infographics and much, much more. It is a form of communication rather than bombardment, and is focused on a clear and direct audience: the one that has the most to gain from it. By providing the audience with what they want, it is implied that they will, in turn, give you what you want – a profitable response.